Senior-level commercial expertise in business development, lease negotiation, and brand partnerships. Flexible engagements without the overhead of a full-time hire.
I work with businesses across the UAE that need senior commercial expertise on a flexible basis. Whether for a single project, an ongoing retainer, or strategic advisory.
End-to-end BD support including pipeline building, client pitching, contract negotiation, and deal closure. For companies that need a sharp commercial mind without a full-time hire.
Lease review, negotiation, and renewal management with the UAE's major mall landlords. Protecting your commercial interests across EMAAR, ALDAR, MERAAS, MAF, and Dubai Holding.
Helping international brands enter the UAE retail market, covering partner identification, commercial terms negotiation, brand guidelines compliance, and ongoing relationship management.
Store setup, team training, SOP development, and customer experience design for retail and showroom businesses looking to improve performance and service consistency.
I didn't learn the UAE retail market from a textbook. My expertise was built from the showroom floor, the lease negotiation table, and the boardroom. I worked my way from Sales Executive to managing brand partnerships and commercial leases for some of the UAE's most prominent retail groups.
I've negotiated directly with EMAAR, ALDAR, MERAAS, and MAF. I've managed relationships with some of the world's most demanding luxury brands. I've built BD pipelines, closed contracts, and led customer experience transformations across more than 15 years in this market.
Today I bring that experience to businesses that need senior-level guidance without the cost or commitment of a permanent hire. Based in Dubai, available across the UAE.
Stated as past professional experience, not implied endorsement.
Ongoing BD, lease management, or brand relationship support. I become a trusted extension of your team, available, informed, and invested in your results month to month.
A specific lease negotiation, brand entry project, or sales campaign. Clear scope, clear deliverables, and focused execution from start to finish.
Strategic guidance for high-stakes business decisions. Ideal for founders and leadership teams who need an experienced commercial sounding board in the UAE market.
Whether you have a specific project in mind or simply want to explore how I can help, I'd love to hear from you.
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